COOKIE POLICY
Information Notice on the Use of Cookies This Cookie Policy is provided by Fashion Group Prato S.r.l., with registered office in Via dei Confini n. 20, 59100 Prato (PO), VAT No. IT02346630979 (hereinafter "FashionPO" or the "Data Controller"), as controller of the processing of personal data collected through the website www.fashionpo.com. This information notice is drafted pursuant to Regulation (EU) 2016/679 ("GDPR"), Legislative Decree 196/2003 as amended by Legislative Decree 101/2018, as well as the Guidelines on cookies and other tracking tools adopted by the Italian Data Protection Authority on June 10, 2021. This Cookie Policy must be read in conjunction with the Privacy Policy available on the website.
What cookies are Cookies are small text files that websites visited by the user send to the device used for browsing (computer, smartphone, tablet), where they are stored to then be retransmitted to the same websites on subsequent visits. Cookies allow the user's browsing experience to be improved, preferences to be stored, the correct functioning of the website to be ensured, and statistical information on the use of the services offered to be collected.
Types of cookies used The website uses the following categories of cookies:
Technical or necessary cookies They are essential for the proper functioning of the site and do not require user consent. They allow, for example:
authentication and access to reserved areas;
user session management;
storage of cookie preferences;
browsing security. In the absence of such cookies, some features of the site may not be available.
Analytical cookies They make it possible to collect aggregate and anonymous statistical information on the use of the site by users. Such information is used to:
analyze site traffic;
improve the browsing experience;
optimize the content and services offered. Should analytical cookies not be adequately anonymized or involve the transfer of data to third parties for further purposes, their use is subject to the user's consent.
Marketing and profiling cookies They are used to:
measure the effectiveness of advertising campaigns;
show personalized advertisements;
limit the number of times the same ad is displayed;
create profiles relating to user preferences. The use of such cookies occurs exclusively prior to obtaining user consent.
Third-party cookies The site may use services provided by third parties that, for their operation, install cookies or other tracking tools. By way of example, the site may use:
Google Analytics (or Google Analytics 4);
Google Maps;
Google reCAPTCHA;
Microsoft Clarity;
Meta/Facebook Pixel;
additional marketing or analysis tools potentially implemented by the Data Controller. The updated list of cookies actually used and their characteristics is available through the consent management banner present on the site. Information collected through these tools may be processed directly by the respective providers according to their privacy policies. FashionPO does not control processing carried out independently by third-party providers.
Consent management Upon first access to the site, a dedicated banner is shown that allows the user to:
accept all cookies;
reject all non-necessary cookies;
select individual categories of cookies. The user may modify their preferences at any time using the appropriate link present in the site footer. Any consent given may be revoked at any time with the same ease with which it was provided.
Disabling via browser The user can also manage or disable cookies directly from their browser settings. Disabling technical cookies may compromise the proper functioning of the site. Further information is available on the official websites of the main browsers:
Google Chrome
Mozilla Firefox
Microsoft Edge
Safari
Opera
Transfer of data to non-EU countries The use of certain services provided by third parties could involve the transfer of personal data to countries located outside the European Economic Area. In such cases, processing will take place in compliance with Articles 44 et seq. of the GDPR and through the adoption of safeguards provided by applicable regulations, such as standard contractual clauses approved by the European Commission or other transfer mechanisms recognized by current legislation. For further information, please refer to the privacy policies of the individual providers.
FashionPO Marketplace The site also hosts a Marketplace section through which certain products can be marketed directly by third-party suppliers participating in the platform. The use of the Marketplace does not involve the installation of additional categories of cookies compared to those described in this policy. Regarding the processing of personal data connected to sales made through the Marketplace, please refer to the website's Privacy Policy.
Rights of the data subject Users may exercise at any time the rights provided by Articles 15 et seq. of the GDPR, including:
access to personal data;
rectification;
erasure;
restriction of processing;
objection;
data portability;
revocation of consent given;
complaint to the Data Protection Authority.
Data Controller Fashion Group Prato S.r.l. - Registered Office: Via dei Confini 20, 59100 Prato, Italy - Operational Headquarters: Via dei Confini 20, 59100 Prato, Phone +39 0574 729286 - E-mail info@fashionpo.it
